Solavista
Capabilities
In the quest to uncover the great stories, we don’t believe that research is one size fits all; that’s why we don’t utilize standard “needs buckets” to establish the best path forward. We’re big believers that good research must be flexible and adaptable. We often find that our best approach is a hybrid of multiple methodologies to answer a particular question or set of questions on an idea or topic.
Marketing Research
Our marketing research surveys are almost exclusively done online to validate customer preferences and attitudes. Surveys typically include 100-1000 participants. The duration of the survey depends on the number of respondents interviewed, the number of questions and the mode of communication. Learn more about our market research surveys.
Website Design Testing
Often, the most visible element of your brand. It’s what gets researched in the search engines. It’s the place people where people online first interact with your brand. We’ll test the designs to make sure that the form, functionality and design appeal to your target audience to enhance the buying process and to build long term loyalty. Learn more about our website design testing.
Ad Design Testing
Creating some advertisements? Whether they’re print ads, outdoor ads, TV or radio ads, we can test your ads with consumers to see what they like, what they didn’t and more. Learn what they remember from the ad, what the call to action was in the ad and how well it connected with them. All before you approve the final design. Learn more about ad design testing.
Logo Research
If you design logos or are having yours designed (or re-designed) we can help you find which logo really appeals to your customers. Find out what design works best from a customer perspective. Learn the most effective and memorable fonts, colors, taglines and more to help your logo build your brand. Learn more about our logo design research testing.