An Introduction to Website Analytics
Website Analytics or website statistics can provide you with floods of information regarding who your visitors are, how many of them there are, where in the world they live and even how long they browse each web page. Most websites, especially out of the box sites, will have such a feature [...]

Advertising Research and Design Improvements
Advertising research should be done to ensure the correct target markets are determined and that the content of the advertisement is effective with the consumers in those target markets.  The vast majority of websites today contain advertising on their site through affiliate marketing, Google’s AdSense or through various ad networks.  Website [...]

Why Logo Design Branding is Vital
Your logo is what your customer will see next to your name when you are advertising or posing for business. It is what will eventually be the identifier for your business when glanced at only for a second, once the name has become a brand no matter what size, from [...]

Do Advertisements Magazines Work?
The answer is sure.  But there are many factors in play.
It is of course widely known that people across the world enjoy reading topical magazines, the market while shrinking, still has an outstanding size and the marketing for advertisements in magazines is a treasure trove to be tapped into.  It’s really the [...]

Performing a Logo Survey
A logo is designed to be instantly recognizable by those whom glance at it. With a successful logo, anyone will be able to link it to your business or brand name and understand what type of company your business is.  So how can you ensure that the logo you have or are [...]

An ad test or an advertisement test is an evaluation of your ad by consumers  to measure its potential success. An advertisement can be fully produced, in the design phase, or can be an iterative series of ads to evaluate, refine and evaluate again via testing. Whether it is a television advertisement, a radio ad [...]

On-Site and Off-Site Website Statistics
Website Statistics are an important factor to consider when you are building a new website or maintaining a current and working one. You can purchase a package from a company and they will perform various tasks with your site, with an eventual outcome of lots of recommended amendments, which will assist [...]

The first step: You Need To Know Your Website Market
Before you can become the leaders in your field, you will need to truly and deeply understand exactly who your customers are. Without knowing the types of people that intend to visit your website, you cannot accurately test the website design and tailor the design specifically [...]

Why Do You Need a Custom Business Logo?
A custom business logo is a small image used to symbolize your company without the need of a company name to be present. If designed well and verified with logo design testing,  it should be recognizable and could instantly be linked to your brand.  If you think about [...]

Why to Test Websites
Whether you are a seasoned professional designer, or have chosen to use a simple WYSIWIG HTML editor, you will need test websites and run extensive website design testing to ensure that your customers can see and interact with the website as you do. By this, we mean that sometimes sites do not [...]