So Facebook as most people know was started as a visual representation of the annual yearbook for high school and college aged kids.  Fast forward to making Facebook as a concept as available to everyone across the planet and 500,000,000 people later, it’s not only an established brand, but something nearly everyone has/does.

But could something that was made for the web, move towards an archaic and dying print world?  It could very easily.  Enter the world of Facebook as a scrapbooking phenomenon.

In a promotion for French telecommunications company Bouygues Télécom, DDB Paris recently devised a way to take your Facebook profile offline.  The agency noticed that while people may share their most treasured memories and photographs via Facebook, the constantly changing nature of their Facebook pages means that they can quickly be forgotten, or lost amongst the amount of info stored in a profile. So Bouygues Télécom created the option of turning your Facebook profile into an actual book.

Take a look…

Customers could pick up to ten friends to include in their book, and also pick the timeframe covered, whether it be a birthday, wedding or other significant event. As these images of Francis Peric’s book show, the styling of the books were also thoroughly in keeping with Facebook’s look. The application was a huge success, with the limited edition run of 1,000 books all requested within one hour.

What do you think?  Would you take your online world to the dying world of print for a keepsake?  I think many, many people will try this and many more companies will crop up to offer these type of social network or “Facebook Scrapbooking” services.

Time will tell.

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