What We Do
Solavista Media
What We Do
Solavista Media does two things essentially: 1) use research to uncover niche consumer-facing product opportunities and 2) to develop them into brands and market them to targeted audiences. Without question, our proprietary and unique market and social research is key the cornerstone of our process, but it’s part of an overall methodology that encompass four key areas: brand development, social media marketing, market positioning and our research.
Brand Development
In today’s consumer environment we all have 10 to 20 of everything. Today, companies must stand for something. Our brand development and marketing approach seeks to separate our products and services from the marketplace clutter. Our aim is to relate to our customers interests, personality and characteristics in order for them to engage with us and over time, to establish long-term loyalty.
Market Positioning
Part of our overall product development strategy is positioning and typically this begins with search engines. Our goal is top exposure across the online search space and social networking ecosystem. Our approach and methodology for online positioning allows us to connect with customers, better market the product, and better grow the business.
Social Media Marketing
Our Social Media Marketing services go beyond Facebook and Twitter to engage brand enthusiasts and entice new ones. We help to facilitate and manage the conversation around the brand. We leverage proprietary reputation management technologies to stay informed and be able to act in real-time. We gauge social media efforts through online conversation scans and search metrics.
Market Research
The efficacy of our product development begins with data and fact – not opinion. We use data to affect each and every facet of our brand and product development cycle. Armed with customer intelligence we convert data into actionable items. We use technology to assess brand engagement and to more ingeniously shape our digital efforts.