Solavista Media

So, as a media company, we understand the pay for play mentality at Google which reads as follows: “Look, we (Google) are going to give you lots of cool stuff to use, (mostly) for free, but for all of that, we’re going to track every move you make. Every click. Every link launched. Every search [...]

So Facebook as most people know was started as a visual representation of the annual yearbook for high school and college aged kids.  Fast forward to making Facebook as a concept as available to everyone across the planet and 500,000,000 people later, it’s not only an established brand, but something nearly everyone has/does. But could [...]

An Introduction to Website Analytics Website Analytics or website statistics can provide you with floods of information regarding who your visitors are, how many of them there are, where in the world they live and even how long they browse each web page. Most websites, especially out of the box sites, will have such a [...]

Advertising Research and Design Improvements Advertising research should be done to ensure the correct target markets are determined and that the content of the advertisement is effective with the consumers in those target markets.  The vast majority of websites today contain advertising on their site through affiliate marketing, Google’s AdSense or through various ad networks. [...]

Why Logo Design Branding is Vital Your logo is what your customer will see next to your name when you are advertising or posing for business. It is what will eventually be the identifier for your business when glanced at only for a second, once the name has become a brand no matter what size, [...]

Do Advertisements Magazines Work? The answer is sure.  But there are many factors in play. It is of course widely known that people across the world enjoy reading topical magazines, the market while shrinking, still has an outstanding size and the marketing for advertisements in magazines is a treasure trove to be tapped into.  It’s [...]

Performing a Logo Survey A logo is designed to be instantly recognizable by those whom glance at it. With a successful logo, anyone will be able to link it to your business or brand name and understand what type of company your business is.  So how can you ensure that the logo you have or [...]

An ad test or an advertisement test is an evaluation of your ad by consumers  to measure its potential success. An advertisement can be fully produced, in the design phase, or can be an iterative series of ads to evaluate, refine and evaluate again via testing. Whether it is a television advertisement, a radio ad [...]

On-Site and Off-Site Website Statistics Website Statistics are an important factor to consider when you are building a new website or maintaining a current and working one. You can purchase a package from a company and they will perform various tasks with your site, with an eventual outcome of lots of recommended amendments, which will [...]